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Heat Map

A heat map (or heatmap) is a graphical representation of data where the individual values contained in a matrix are represented as colors. The term 'heat map' was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting financial market information, though similar plots such as shading matrices have existed for over a century. - Wikipedia

Heatmap is a great way to visualize data and get insights on which area are most concentrated area of locations or values. It helps to make location decisions on new stores, new transport hubs, new distribution centers, new offices, shopping malls, etc.

Heatmap 920x680

It is visual and direct, easy to understand by everyone. Heatmap is a great tool for getting concesus and helps to convince the audience.

Geolytics supports weighted heat map from location layer. By default, each location will have a weight of 1. Applying a weight to a data point will cause the location to be rendered with a different intensity. The weight is a linear scale. Having a weight of 3, for example, is same as having three data points at the location.

Heat map, as well as cluster map, is part of the location layer. Once a location map is created, you can easily switch it to Heatmap view.

Please refer to the gif below.


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